So you’ve just updated your branding photos — amazing! 📸 But here’s the part most entrepreneurs forget: your photos aren’t meant to sit on your hard drive collecting digital dust. They’re meant to work for you. Every photo in your gallery is a tool to help you show up confidently, connect with your audience, and keep your brand looking consistent across every platform.
As a Collingwood brand photographer, I hear this question all the time: “Now that I have these photos… where should I actually use them?” Let’s break it down:
1. Your Website
Your website is often the first place a potential client will land, so let’s make sure they see you. Update your homepage banner, about page, and even your services or contact pages with fresh images. Swapping out stock photos for authentic, professional branding photos instantly makes your site feel more trustworthy and welcoming.
2. Social Media Profiles
Think beyond just Instagram. Update your profile pictures, cover photos, and headers across Facebook, LinkedIn, TikTok, and even YouTube. A cohesive look across all platforms makes it clear you’re showing up with intention, and your audience will start to recognize you instantly.
3. Email Newsletters
Email doesn’t have to feel stiff or corporate. Adding one or two of your branding photos into your newsletter makes it feel like your subscribers are hearing from a real person. A friendly smile in their inbox? Way better than another block of text.
4. LinkedIn Posts
Yes, LinkedIn is professional — but that doesn’t mean it has to be boring. Use lifestyle shots or candid images in your posts to stand out in the feed and catch people’s attention. It’s an easy way to add personality while still keeping it polished.
5. Speaking Gigs & Presentations
If you’re hosting a workshop, teaching a class, or speaking at a conference, high-quality photos are gold. Event organizers love having a polished image to use in promotional materials, and you’ll feel so much more confident when you see yourself represented in a way that truly fits your brand.
6. Printed Materials
Yes, print still matters! From business cards to flyers to postcards, adding a photo of yourself helps people remember who you are long after your first meeting. It’s such a simple way to stay top of mind.
7. Media Features
Dreaming of getting featured on podcasts, blogs, or in a magazine? One of the first things they’ll ask for is a headshot. Having professional brand photos ready to go makes you look prepared and polished — no scrambling to crop something from your phone gallery.
8. Lead Magnets
If you’re offering a freebie like a guide, checklist, or e-book, make sure your face is in it! Adding photos of yourself makes your free resources look professional, but it also builds connection. People download it for the content, but they’ll remember you because they see you.
9. Online Courses
If you’re teaching online, branded photos are your best friend. They add a professional touch to your course sales page, your slides, or even your membership community. It’s a simple way to help your students connect with you as a real person, not just words on a screen.
10. Ads & Promotions
Here’s the thing: people scroll right past generic stock images, but they pause when they see a real face. Using your branding photos in ads — whether on Facebook, Instagram, or Google — can make all the difference when it comes to catching attention and building trust quickly.
Your branding photos are more than just pretty pictures — they’re one of the most versatile tools you have in your business. The more places you use them, the more consistent, trustworthy, and recognizable your brand becomes. So don’t let those photos stay hidden in a folder… get them out there and let them do their job.
And if you’re still looking for fresh, updated images that feel true to who you are, I’d love to help. As a Collingwood brand photographer, my goal is to create photos that not only look amazing but also help you show up with confidence wherever your business takes you.
