When Shanna, a talented and kind psychotherapist in Barrie, reached out for a personal branding mini session, she admitted she wasn’t a big fan of having her photo taken. But, as with many of my clients, my goal is to make the experience relaxed, natural, and—most importantly—reflective of who they are.

Shanna’s session was all about capturing her authentic self while highlighting her professionalism, as well as her new client space. Personal branding is so important for psychotherapists, as it helps potential clients feel a connection before they even meet you. We worked together to make sure her photos conveyed her warmth and approachability, values that are key in her practice.

Shanna shared afterward:
“I don’t love getting my photo taken, but Magna made me feel so comfortable during my business branding session. Her warmth and relaxed demeanour made the experience feel completely natural… and the finished photos are amazing!”

In today’s digital world, a strong personal brand can make a significant difference, especially for professionals like Shanna. As a psychotherapist in Barrie, having photos that reflect who you are—both as a professional and a person—helps you stand out in a crowded field. It builds trust and allows clients to feel more comfortable before stepping into your office.

Whether you’re a psychotherapist, coach, consultant, or business owner, personal branding sessions can elevate your online presence. From websites to social media, a cohesive brand identity will make your services more recognizable and accessible to the right audience.